If you’re a programmer, you know what “Hello, World” means. It’s the first program you write. The simplest possible output that proves your system works. The beginning.
I thought it was fitting to start this blog the same way.
Hello, World.
But also—hello to you, reading this right now. Whether you stumbled here from LinkedIn, Google, or someone sent you a link, I’m genuinely glad you’re here.
Why I Started This Blog
For over ten years, I’ve lived in technical support. WordPress. Hosting problems. DNS misconfigurations. Customer frustration. And the constant tension between being technically excellent and being able to explain what I’m doing.
For the last few years, I’ve been obsessed with solving that tension using AI.
Not AI that replaces me. AI that amplifies me.
And I realized something: I’m not the only one wrestling with this. There are thousands of technical professionals, support experts, and builders out there who are incredible at their craft but feel stuck when it comes to communication, automation, or scaling what they do without losing the human touch.
This blog is for them. For you, probably.
What You’ll Find Here
This isn’t a generic “AI is the future” blog. You’ll find:
Real workflows — Actual n8n automations I’ve built and refined in production. Not theoretical. Not vaporware. Things that work.
Prompt engineering that matters — Techniques for making AI write like a human, understand context, and deliver responses that feel authentic. Because garbage prompts = garbage outputs.
The philosophy of amplification — Why I believe the best customer support, the best technical work, comes from humans working with intelligent systems, not against them or displaced by them.
Emotional intelligence in automation — The part nobody talks about. How to build AI systems that don’t just solve problems faster, but solve them better because they understand the human on the other side.
Honest takes — Where AI helps. Where it fails. Where I was wrong about something. No hype. No fluff.
Why Now?
Three reasons:
1. The timing is right. AI tooling has matured enough that you can actually build useful, production-ready systems. n8n, Perplexity Sonar, modern LLMs—these aren’t toys anymore. They’re tools that deliver real value.
2. The conversation is wrong. Most “AI and support” content is either “AI will replace all support agents” or “AI is useless, humans are always better.” Both are nonsense. The real story is more nuanced, more interesting, and honestly, more useful.
3. I have something to say. After over ten years in the field and three years building AI workflows, I’ve learned things that matter. Things that work. Things that could save you months of trial and error. And I want to share them.
What This Blog Isn’t
- It’s not a tutorial blog for absolute beginners (though beginners are welcome)
- It’s not sponsored by any AI platform or tool
- It’s not going to tell you that AI is the answer to everything
- It’s not going to pretend that support is easy
What Happens Next
I’m publishing regularly. Probably 2-3 posts per week, covering:
- Automation workflows that solve real support problems
- AI communication — how to prompt-engineer your way to better responses
- Practical guides on tools like n8n, vector databases, and AI integrations
- Philosophical deep-dives on the future of work, human + AI collaboration
- Honest case studies of what worked, what didn’t, and why
- Your questions — I take reader input seriously
Let’s Actually Talk
Here’s what I want you to do:
- Read the next post (it’s coming soon and it’s going to be good)
- Connect with me on LinkedIn if you want to discuss any of this
- Come back — bookmark this place, subscribe, whatever you do
- Tell me what you want to hear about — comment, message, let me know what problems you’re trying to solve
A Small Promise
I’m going to write this blog the same way I do support: with honesty, effort, and genuine care for whether what I’m saying actually helps you.
No AI-generated fluff. No clickbait. No “you won’t believe #7.” Just real thoughts from someone who’s spent a decade figuring out how to make technical complexity understandable.
The Beginning
In 2014, I wrote my first support ticket response. It was probably just fine.
Today, I’m still writing responses—but now I’m using AI to help me be better at it.
And now, I’m writing this blog to help you do the same.
Welcome to the support revolution. It’s not what you think it is, and it’s going to be interesting.
Let’s get to work.
P.S. — If you’re wondering about that “Hello, World” thing: it’s a reminder that every system, no matter how complex, starts simple. So does this. We’re building something real together.